We believe Dubai is an icon of cross-cultural synergy and integration. A place where 200 nationalities come together regardless of cultural heritage - and are stronger because we are diverse and different.
We believe that there is no better time for this message of Unity and Strength. This initiative was built on this belief and wishes to give the winter festive season a unique identity in Dubai. We wish to personify and communicate this identity through a locally inspired character and fashion line that communicates that to ourselves and the World. We wish to inspire you.